Solutions / Creators & digital products
Sell downloads, not your margin
Templates, presets, ebooks, sample packs — sold from your own site with one-time checkout and instant, entitlement-gated delivery. No marketplace fees, no marketplace rules.
The case for building it
Why build this instead of selling on a marketplace?
A marketplace gives you a checkout and takes the relationship: their cut of every sale, their rules about what you can sell, your products listed one search result away from your competitors. The audience you worked for becomes their traffic. Selling from your own site reverses it — the checkout, the customer list, and the next launch all belong to you.
Your launch rhythm is yours: early access for the list, bundles that pair the preset pack with the tutorial, version two free for version-one buyers. On a marketplace those are feature requests; here they're sentences in the build. The store grows around how you actually release work.
Anatomy of the system
What the store actually knows
A creator store is small but it is not simple: versions ship, bundles pair things, freebies feed the list, and every buyer expects the thing they bought to still be there next year. Here is the shape of the system Kliv would build.
Products & versions
Each pack, preset, or ebook with its files and version history — replace the file and owners get the current one.
Customers
Everyone who ever bought — or took the freebie — as a record you own, with their whole history.
Orders & receipts
Every sale with its receipt, its refund state, and what it entitled.
Entitlements
The ownership record itself — the thing the download check consults before serving a file.
Bundles & launches
Collections that sell together, promotion codes, and the early-access window for the list.
The list
Buyers and subscribers flowing into your Mailchimp audience — the asset the next launch runs on.
Who sees what
Rules the database enforces
- A download is served only against the buyer's entitlement — a copied link gets a refusal, not your file.
- Shipping a new version updates every owner's library — nobody re-buys what they already own.
- A buyer reads their own orders and library, nothing else.
- Free products write the same customer record as paid ones — the freebie taker is a customer record from day one.
The store stays coherent because ownership is data: the product page, the download check, the update email, and the launch list all consult the same entitlement.
What Kliv assembles
A shopping list of platform pieces — each one built in, each one composing with the rest.
One-time checkout
Sell each product cleanly — receipts, refunds, and every customer's purchase history included.
Instant, gated delivery
Buyers download straight from your site — the file store checks the entitlement, so links can't be passed around.
Receipts & updates
Purchase confirmations out of the box, and product-update emails when you ship a new version.
Grow the list
Send buyers to your Mailchimp audience and market the next launch.
Ways to charge
Three ways a creator can charge
The healthiest creator stores sell in more than one shape: the $40 pack for the drive-by buyer, the bundle for the fan, the membership for the people who want everything you make.
One-time product
$40
The buyer who came for one pack
The preset pack — instant delivery, permanent ownership, future versions included.
- Unlocks
- The purchase grants the entitlement the download check consults — ownership survives your redesigns and their new laptop.
- Billing
- One charge, one receipt, and a customer record you keep.
- Refunds
- Discretionary, behind your approval step — a refund is a decision, not an accident.
Bundle
$95
The fan who wants the pack and the course to master it
The preset pack and the tutorial ebook in one checkout, at a price a fan recognizes as a deal.
- Unlocks
- The bundle grants each item's entitlement — the pieces live in the buyer's library as if bought separately.
- Billing
- One charge, one receipt, one order in their history.
- Refunds
- The same approval-gated flow.
Everything membership
$8/month
The supporter who wants it all as it ships
The back catalog and every new release while the membership is active.
- Unlocks
- Active membership opens the whole library; anything they also bought outright stays theirs if they lapse.
- Billing
- Renews monthly; a failed card gets retries and recovery emails before anything closes.
- Refunds
- Approval-gated, like everything else that moves money.
Before launch
The first week, before you launch
You've shipped work before — this is shipping the store. Four days, then a rehearsal.
Shape the store
Describe what you sell and how you release: the packs, the bundle, whether there's a membership. Kliv builds the first preview with checkout and gated delivery already working.
Make it yours
This page is your portfolio's front door — refine the design until it looks like your work, not like a store template with your logo on it.
Load the catalog
Upload the real files, write the product pages, set the prices, wire the Mailchimp audience. Claim a freebie yourself and watch the record it writes.
Try to break it
Copy a download link into another browser and watch it refuse. Buy your own product, refund it, fail a membership card — the approval step and the recovery emails are yours to see now, not on launch day.
Then rehearse a year
In the Sandbox, with simulated money and simulated time, run the launch before you run the launch: fast-forward a year, watch memberships renew, a card expire and recover, version two ship to every owner's library at once. Publish knowing the store has already survived twelve months of your release calendar.
Bespoke, without the bespoke risk
Custom software used to mean a budget, a contractor, and a maintenance contract. This is a different deal.
Enterprise-grade parts
Sign-in, permissions enforced at the database, billing, audit, email — the components under your bespoke system are the same hardened pieces every Kliv app runs on. You compose proven infrastructure; you don't commission code from scratch.
Changes ship in order
When your process changes, say so — the change is built in conversation, you review it in a live preview, and nothing reaches your users until you publish. Commerce changes can even be rehearsed in the Sandbox with simulated money and time.
Nobody can sunset it
Off-the-shelf tools get re-priced, redesigned, and retired on a vendor's schedule — and your workflow goes with them. Your Kliv app changes only when you change it. It's your product, not a seat in someone else's.
Say it in one sentence
“Build a site where I sell my Lightroom presets and an ebook — one-time checkout, instant download after purchase, and an email list signup.”
This is genuinely how it starts — describe it, then refine in conversation.
Common questions
How are downloads protected?
Files are delivered from the built-in store and gated by entitlement — the platform checks the buyer's purchase before serving the file, so links can't be passed around.
Can I update a product after launch?
Yes. Replace the file and buyers keep access to the current version — and you can email everyone who owns it about the update.
Can I give products away to grow my list?
Yes — free products run through the same checkout and entitlement flow, so a freebie builds your customer list the same way a sale does.
Can I give my list early access to a launch?
Yes — promotion codes and prices you open and close are part of the catalog, so "the list gets it Friday, everyone else Monday" is a rule the store enforces rather than a link you hope stays private.
If a member lapses, what do they keep?
Exactly what they bought outright. The membership gates close on the library, but one-time purchases are permanent entitlements — lapsed supporters keep their packs, which makes the membership easy to try.
Who owns the customer list?
You do — every buyer and freebie-taker is a row in your own database, synced to your Mailchimp audience. The next launch goes out on your list, not on a marketplace's terms.
