Solutions / Real estate
Listings that work the lead
A listing site with rich photos, an assistant that answers buyer questions at 11pm, viewings booked online, and every lead landing in your CRM.
The case for building it
Why build this instead of a template brokerage site?
Template brokerage sites are interchangeable by design — the same layouts, the same widgets, and inquiries that route through the vendor before they reach you. The thing that distinguishes your brokerage — how you present properties and work a lead — is exactly what a template can't express. Kliv builds the site from your data and your process, so the listing experience is part of the pitch.
Lead handling is where deals are won, and yours has rules: who takes which inquiry, how fast a viewing gets offered, what follow-up happens in HubSpot. Model them literally — an inquiry becomes a CRM contact the moment it lands, viewings book themselves into the right calendar, and the assistant answers property questions at 11pm while your competitors sleep.
Anatomy of the system
What the brokerage site actually knows
A brokerage site earns its keep in the hours between inquiry and reply. To work a lead, it has to know the listings, the buyers asking, the sellers waiting for news, and whose calendar a viewing lands on. Here is the shape of the system Kliv would build.
Listings
Properties as live records in your database — price, status, photos, and the details buyers ask about.
Inquiries & leads
Every question and viewing request, stamped with its listing and pushed to HubSpot the moment it lands.
Viewings
Booked slots on the right agent's calendar, confirmed without a phone call.
Sellers
Each seller is an organization with their own view: their listing's traffic, inquiries, and viewing schedule.
Neighborhood notes
The knowledge the assistant answers from at 11pm — schools, parking, the street's story — written by you.
Agents & routing
Who covers which area and takes which inquiry — your rules, applied to every lead the same way.
Who sees what
Rules the database enforces
- A seller sees their listing's numbers and nothing else — enforced at the database, not by which dashboard link you sent.
- Every inquiry becomes a CRM contact immediately — no vendor inbox in between, nothing waiting for a Monday export.
- Update a price or status once and every page, feed, and answer follows.
- Viewing slots come from the assigned agent's real calendar — double-booking isn't a risk, it's impossible.
None of this closes a deal — you do. But the site holds the pipeline's facts straight and works the lead at hours you don't, which is the part software should own.
What Kliv assembles
A shopping list of platform pieces — each one built in, each one composing with the rest.
Listings as live data
Properties are records in your own database — update once, the site follows. Photos optimized automatically.
Every buyer question, answered
An agent answers from your listing data and neighborhood notes — at 11pm, when buyers actually browse.
Viewings on the calendar
Buyers book viewings themselves through Calendly; you get the confirmed slot.
Leads where your pipeline lives
New inquiries become HubSpot contacts the moment they arrive.
Ways to charge
Three ways a brokerage can charge
Most of a brokerage's revenue happens off-site — but the site itself can carry real commerce where it fits your model.
Seller marketing package
$1,500 one-time
The seller who wants the launch done properly
Professional photography, the listing's own page, featured placement, and the seller dashboard.
- Unlocks
- The purchase opens the seller's portal — traffic, inquiries, and viewings on their listing, visible instead of relayed.
- Billing
- One charge, one receipt, attached to the listing it bought.
- Refunds
- By decision, through the approval step.
Owner services plan
$150/month
The landlord whose properties you manage
An owner portal: statements, documents, maintenance requests, and a standing line to your team.
- Unlocks
- The active plan keeps the owner's portal open — their properties, their paperwork, nobody else's.
- Billing
- Renews monthly; failed cards get retries and recovery emails, not awkward phone calls.
- Refunds
- Approval-gated, per your management agreement.
Buyer consultation
$200 one-time
The relocating buyer who needs an hour before the search
A booked session and a written follow-up — the neighborhood knowledge that doesn't fit a listing page.
- Unlocks
- The purchase books the slot; the notes land in the buyer's record for the search that follows.
- Billing
- Paid at booking; one charge, one receipt.
- Refunds
- Reschedules and refunds until the appointment, with your approval.
Before launch
The first week, before you launch
Four days to put the brokerage online properly, then a rehearsal.
Shape the brokerage
Describe how you work: your areas, your agents, how leads route, what sellers should see. Kliv builds the first preview from your actual process.
Make it yours
The listing experience is part of the pitch — refine the galleries, the typography, the tone until it sells the way you do.
Load the real thing
Import the listings, write the neighborhood notes the assistant will answer from, connect HubSpot and the agents' calendars.
Try to break it
Ask the assistant a hard question about a specific property. Book a viewing at 11pm. Sign in as a seller and confirm they see their listing — and only theirs.
Then rehearse a year
In the Sandbox, with simulated money and simulated time, rehearse the commerce you do run through the site: owner plans renewing through a year, a marketing package purchased and refunded, a failed card recovered by email instead of an argument. Publish with the machinery already proven.
Bespoke, without the bespoke risk
Custom software used to mean a budget, a contractor, and a maintenance contract. This is a different deal.
Enterprise-grade parts
Sign-in, permissions enforced at the database, billing, audit, email — the components under your bespoke system are the same hardened pieces every Kliv app runs on. You compose proven infrastructure; you don't commission code from scratch.
Changes ship in order
When your process changes, say so — the change is built in conversation, you review it in a live preview, and nothing reaches your users until you publish. Commerce changes can even be rehearsed in the Sandbox with simulated money and time.
Nobody can sunset it
Off-the-shelf tools get re-priced, redesigned, and retired on a vendor's schedule — and your workflow goes with them. Your Kliv app changes only when you change it. It's your product, not a seat in someone else's.
Say it in one sentence
“Build a listings site for my brokerage with photo galleries, an assistant that answers questions about each property, viewing bookings through Calendly, and new leads pushed to HubSpot.”
This is genuinely how it starts — describe it, then refine in conversation.
Build or buy
Why not just a template brokerage site?
| Off the shelf | With Kliv | |
|---|---|---|
| The listing experience | Interchangeable by design — same layouts, same widgets as every other brokerage. | Built from your data and your brand; the site itself is part of the pitch. |
| Lead handling | Inquiries route through the vendor before they reach you. | An inquiry is a HubSpot contact the moment it lands — routed by your rules. |
| What sellers see | Nothing — updates happen by phone. | Their own dashboard: traffic, inquiries, viewings on their listing. |
| Changing your process | Theme options and a support ticket. | A sentence, a preview, a publish. |
| Your leads | Rows in the vendor's product. | Rows in your database, synced to your CRM from day one. |
The listing experience
Off the shelf: Interchangeable by design — same layouts, same widgets as every other brokerage.
With Kliv: Built from your data and your brand; the site itself is part of the pitch.
Lead handling
Off the shelf: Inquiries route through the vendor before they reach you.
With Kliv: An inquiry is a HubSpot contact the moment it lands — routed by your rules.
What sellers see
Off the shelf: Nothing — updates happen by phone.
With Kliv: Their own dashboard: traffic, inquiries, viewings on their listing.
Changing your process
Off the shelf: Theme options and a support ticket.
With Kliv: A sentence, a preview, a publish.
Your leads
Off the shelf: Rows in the vendor's product.
With Kliv: Rows in your database, synced to your CRM from day one.
Common questions
Who owns the leads?
You do. Inquiries land in your own database and are pushed to your HubSpot the moment they arrive — there's no vendor between a buyer and your pipeline.
Can the assistant answer questions about specific properties?
Yes — it answers from your live listing data and the neighborhood notes you give it, so the answer about parking or schools is yours, not a guess.
How do we keep listings current?
Listings are records in your own database — update a price or status once and every page that shows it follows, with photos optimized automatically.
Can sellers log in?
Yes — each seller gets their own view: traffic, inquiries, and the viewing schedule for their listing, and nothing about anyone else's. Fewer update calls, better-informed sellers.
How do leads get routed to the right agent?
By the rules you state — by area, by listing, by rotation. The inquiry lands in your database, becomes a HubSpot contact, and reaches the right agent's queue without anyone triaging an inbox.
Can we bring our existing listings over?
Yes — listings are rows in your own database, so they import from a spreadsheet, photos upload at full resolution and optimize automatically, and the site renders them the moment they land.
